July 22-23, 2004

The Hotel @ MIT
Cambridge, Massachusetts

CONFERENCE FOCUS

The unique course, Managing Product Development for Value™ is an integrated system of lecture and case based teamwork that will help you learn how to manage new product development to maximize value. This course is designed primarily for research and product development professionals who are trying to increase the value that their firms derive from new product development efforts. You will learn an integrated approach to product development that focuses the entire process around the identification and creation of customer value. Case study and team based exercises address corporate new product development environments and entrepreneurial opportunities as well as process and product improvements.

The course develops your fundamental skills for the entire chain of steps required for successful innovation. This full process focus will improve your ability to identify new product or service opportunities that will have the largest payoffs for your organization. The three questions on which the course focuses are:

• How Will You Create Value?
• How Will You Deliver That Value?
• How Will You Capture That Value?

The course employs lecture and participative teamwork based on a new product development simulation. This case based learning method deepens your understanding of the techniques by providing an opportunity to use the techniques right away. Consolidating your learning in this manner also improves your ability to quickly begin applying the lessons when you return to your organization.

Why This Course?

IMI is committed to helping people get the information they need to be successful at innovation in the digital imaging industry. Much of that required information centers around technology - BUT Technology Alone Is NOT Enough!

The brilliant and innovative technology that seems to hold enormous potential often quickly disappears because one or more of the other steps in the commercialization process was executed poorly. Unfortunately, this statement has nearly become a cliché.

Of the roughly 10,000 new products that are likely to be introduced this year, a majority of them will not last a single year. If history is a guide, within 3 years approximately 80% will have failed. IMI has a long history of helping people get the technology right. Continuing our commitment to facilitate innovation, we are now offering a course that will teach you to apply a product development methodology to your technology in a way that maximizes your chances for commercial success.

David Packard famously observed, "Marketing is too important to be left to the marketing department." This is just the tip of the iceberg. In order to maximize your chances of success in innovation you need to be knowledgeable about all of the steps required to get from great idea to the profitable creation of customer value. Not that you should be your company's subject matter expert in all of the diverse disciplines that are required, but you must be a smart customer for those who own the other pieces of the innovation chain. You must know:

• What Questions Need to be Answered?
• What Are The Primary Tools Used To Get Those Answers?
• What Are The Strengths & Weaknesses Of Those Tools?
• How Do You Sort Out Optional Paths?
• What Path Is Most Likely To Succeed?

This unique Managing Product Development for Value(tm) course will provide you the information you need to forge the link between success in technology and successful innovation.

Managing Product Development for Value™ July 22-23, 2004 The Hotel @ MIT Cambridge, Massachusetts Agenda and Schedule   Thursday, July 22, 2004   12:00 - 1:00 p.m. Registration   1:00 p.m. Opening Session WELCOME AND INTRODUCTIONS Alvin G. Keene, President, Information Management Institute, Inc., Carrabassett Valley, Maine, USA INTRODUCTION: Introduction to each other, statement of goals & expectations and course overview MARKET SIZING & SEGMENTATION: Learn a number of fundamental ways in which market sizing and segmentation is done and how to use that information to guide new product development INTRODUCTION TO THE CASE & 1st TEAM EXERCISE: Consolidate your knowledge of the techniques by sizing and segmenting the market for a novel product presented in a case format TEAM REVIEW: See how the different teams approached this exercise, comprise and contrast the groups' results OPTIMIZING THE OFFERING: Learn how to maximize the value possibilities of your product by engineering the entire customer experience CUSTOMER VALUE MODELING: Learn techniques to model customer value 2nd TEAM EXERCISE: Consolidate your knowledge of the techniques by structuring an offering for the product and modeling the customer value created by the offering you began to explore in the first case TEAM REVIEW: See how the different teams approached this exercise, comprise and compare the groups' results   5:30 p.m. Reception   Friday, July 23, 2004   7:30 a.m Continental Breakfast   8:00 a.m. Session 2 MARKET PENETRATION: Learn to model the penetration of new products COSTS AND RISKS: Learn a systematic approach to product development and delivery as well as the other costs material to the return ECONOMIC RETURNS: Learn to calculate a variety of measures of economics 3rd TEAM EXERCISE: Consolidate your knowledge of the techniques by calculating the financial returns for the offering you began to explore in the first case TEAM REVIEW: See how the different teams approached this exercise, comprise and contrast the groups' results  12:00 Noon Lunch   1:00 p.m. Session 3 GOING FORWARD: Learn methods of implementing plans for managing product development for maximum value ACTION PLAN DEVELOPMENT: Develop a plan to begin using what you have learned when you go home ACTION PLAN SHARING: Share Developed Action Plans COURSE REVIEW & EVALUATION: Discuss Managing Product Development for Value™ Course, methods of achieving desired results and real life process of implementing course results in real world environment  4:00 p.m. Adjournment Download a PDF version of this program by   clicking here (summercamp04.pdf - 295K bytes) COURSE LEADER George A. Gibson, Manager, Research & Development Portfolio, Xerox Innovation Group, Xerox Corporation, Webster, New York Mr. Gibson is Manager, Research & Development Portfolio in the Xerox Innovation Group. Previously he has held research and manufacturing management positions for Savin and AM Graphics. He holds over 35 patents in non-impact printing and has published over 20 papers. He holds a Masters in Chemistry from Binghamton University and an MBA from the University of Rochester's Simon Graduate School of Business. ABOUT THE SPONSOR Information Management Institute, Inc. provides conference programs in the worldwide computer printer industry. Founded in 1988, IMI offers the largest and most comprehensive conference and seminar program in the digital printing industry. Since 1990, IMI has sponsored over 200 digital printing industry programs. Each year over 2000 industry technical, marketing and management personnel from over 600 companies attend over 20 programs covering ink jet, thermal, laser, digital printing presses, textile printing, printing consumables and other digital printing technology and application topics. For further details, contact Information Management Institute: Alvin G. Keene President Information Management Institute, Inc. 1106 Valley Crossing Carrabassett Valley, ME 04947 USA Phone: +1-207-235-2225 Fax: +1-207-235-2226 Email: imi@imiconf.com Web Site: www.imiconf.com HOTEL INFORMATION The Managing Product Development for Value™ course is being held at the Hotel @ MIT located in Cambridge, Massachusetts. Hotel reservations are the responsibility of each meeting registrant. To receive the special meeting rate of $145 for single or double occupancy, you must identify yourself as a registrant to Information Management Institute's Digital Printing Summer Camp. Early booking is advised as the reduced rate is guaranteed only until June 28, 2004. Phone +1-617-577-0200 or email reservations@hotelatmit.com to make hotel reservations. You may register online by going to www.hotelatmit.com (click on Reservations at bottom left of screen which will redirect you to the Doubletree.com web site) where you will select arrival date, smoking preferences, bed type & departure date. At group/convention code prompt, you must insert IMI - a reservation and confirmation code will be provided. THE LOCATION The Hotel @ MIT is conveniently located just off Massachusetts Avenue in historic Cambridge, Massachusetts on MIT property. The hotel and conference center feature contemporary architecture outside and high-tech décor and amenities inside. Academics, business people and travelers appreciate the whimsical, eclectic style and warm service. Recognized by its stunning exterior dome, The Hotel @ MIT anchors University Park Development, a premier office, high-tech and biomedical park near Central Square with many ethnic restaurants and unique shops located nearby within walking distance. Its innovative master plan, developed by Koetter Kim and Associates, won the 1986 Urban Design Award from Progressive Architecture magazine. Original artwork from the MIT collection and armoires with circuit board inlays accent each guest room. In-room conveniences include ergonomically designed furniture, sumptuous bathrobes, complimentary turndown service upon request, two-line portable telephones and data ports. All guest rooms also offer complimentary high-speed T1 Internet access and wireless internet service is available in the hotel lobby, library and Sydney's Restaurant. The Hotel @ MIT lobby features whimsical, moving sculptures that combine the principles of physics with the fun of toys. Even the elevators take you to the future, with their exposed circuitry and neon blue lights. The Hotel @ MIT is a convenient cab ride from Boston's Logan International Airport for approximately $30. On-Site parking is limited and costs $20 per day for self parking and $25 per day for valet parking. You will find The Hotel @ MIT located in one of Cambridge's most aesthetic and innovative multi-use development areas. Nearby to MIT and Harvard Square, the hotel is conveniently located near public transportation that will take you to Boston's many attractions (Faneuil Hall, Quincy Market, Freedom Trail, Boston Commons, Newbury Street, museums, theaters, shopping, etc.). The Hotel @ MIT (www.hotelatmit.com) plus the Cambridge/Boston area (Go to Area Happenings section of www.hotelatmit.com for information links) provide an excellent opportunity to extend your visit into a memorable vacation experience. Dress for the Managing Product Development for Value™ course will be casual. The Hotel @ MIT address is: Hotel @ MIT 20 Sydney Street Cambridge, Massachusetts 02139 Phone: +1-617-577-0200 or +1-800-222-8733 Fax: +1-617-494-8366 CAMBRIDGE, MASSACHUSETTS Cambridge, Massachusetts was settled in 1630 by a group from the Massachusetts Bay Company. Originally called "Newtowne," it was incorporated as a town in 1636 and became a city in 1846 by uniting the three villages of Old Cambridge, Cambridgeport and East Cambridge. The name "Cambridge" was selected by the General Court because many of the men had attended Cambridge University in England and thought it would be an appropriate name for a college town in New England. In 1636, Cambridge took its first formative step toward becoming the innovative city it is now with the founding of America's oldest university, Harvard University. Today, Cambridge is perhaps best known for being the home of two world-class universities, Harvard University and MIT, located within just two miles of each other. Yet Cambridge is much more than just a college town or a suburb of Boston. Imbued with a rich history, a persevering entrepreneurial spirit and an enduring legacy of innovation, Cambridge has developed a distinct flavor and feel all its own. Cambridge has been the site of political, religious and social historic events for nearly 350 years. Freedom of speech was declared at Cambridge Common in 1637, freedom of religion in 1740 and George Washington took command of the First Continental Army there in 1775. Poet Henry Wadsworth Longfellow's house is still located on elegant Brattle Street along with other Tory mansions, which house historical artifacts from the birth of the United States. More American presidents and Nobel laureates have lived in Cambridge than in any other city. Today, Cambridge continues to successfully merge history, education, innovation, arts and culture to provide its multicultural community of immigrants, artists, students, professors, entrepreneurs, factory workers and professionals with a welcoming, progressive place to live and work. Just across the river from Boston, Massachusetts; Cambridge offers an exciting multicultural setting where visitors from around the world mingle. Teeming with cafes, bookstores, and boutiques, Cambridge is often referred to as "Boston's Left Bank". As a captivating, off-beat alternative to Boston, the "Squares" of Cambridge are charming neighborhoods rich in adventurous dining options as well as unique shopping, theatres, museums, and historic sites. Located between the academic powerhouses of Harvard and MIT, Central Square is the seat of City government and is home to a rich variety of international restaurants and music clubs. Harvard Square, located around the historic brick walls of the country's oldest university, is a mecca for dining, shopping, books, and entertainment. Historically, Inman Square is a bustling shopping district and today, is home to a bounty of unique restaurants offering cuisine of unparalleled excellence and diversity. Just a bridge away from Boston's Beacon Hill neighborhood, Kendall Square is home to MIT and the heart of Massachusetts' booming high tech and biotechnology industries. In north Cambridge, Porter Square boasts the region's largest concentration of Japanese eateries and shops including a popular Japanese bookstore. For detailed information on Cambridge's attractions, visit the Cambridge Office of Tourism web site www.cambridge-usa.org and for information on nearby Boston, visit Greater Boston Convention and Visitors Bureau web site www.bostonusa.com. IMPORTANT The binder for this completed program is not being sold at this time. 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