Monday, January 24, 2000
12:00 Noon - 5:00 p.m.	Registration
2:00 p.m.	Opening Session

KNOWLEDGE MANAGEMENT: PRACTICAL ISSUES
Kim Wahtera, Director/Channel Manager, GrapeVINE Technologies, San Francisco, California

• Elements Of Knowledge Management (KM) - Information Access, Capture, Creation & Sharing
  
• Underlying KM Technologies & Building Blocks
  
• KM Realm Expands (Customer Relationships, Document Management, eCommerce & Workflow)
  
• Benefits
  
• Attributes Of Successful Implementation
  
• KM Preparation (Technology, Organizational, Cultural)
  
• Obstacles To Success
  
• What Could & Should KM Mean To You?
  

THREAT OF DIGITAL PIRACY AND COPYRIGHT INFRINGEMENT
Rod Bauer, Senior Product Marketing Manager, Alchemedia, San Francisco, California

• Who's Voice Is Not Heard In The "Everything On The Internet Is Free"
  Discussion? - The Content Owners
  
• Many Content Owners Are Reluctant To Display & Share Their Assets Online
  
• Intellectual Property Rights, Piracy & Copyright Infringement On The Internet
  
• What Is The Extent Of The Problem?
  
• How Can The Industry Protect Itself From This Scourge?
  

ENTERPRISE CONTENT MANAGEMENT: WHAT DOES THE FUTURE HOLD?
Peter DeVries, Chief Technology Officer, The Bulldog Group Inc., Toronto, Ontario, Canada

• Development & Implementation Issues
  
• Difference Between Work Group & Enterprise Scalable Content Management
  
• Value Propositions Associated With Reuse, Repurpose & Distribution Of Media Content
  
• Future Of Content Management
  - Technology Perspective
  - Business Perspective
  
• Obstacles Business Will Face As They Move To A Completely Digital World
  

TREND TO MEDIA NEUTRAL DIGITAL ASSET MANAGEMENT
William C. Lamparter, President, Printcom Consulting, Waxhaw, North Carolina

• Remember Film? - Storage & Handling
  
• Digital Prepress
  
• The Data Available - What Do I Do With All This Stuff?
  
• Information As An Asset
  
• The 3 R's Of Asset Based Information - Reuse, Repurpose, Recreate
  
• 21st Century Media Neutral Publishing Model
  
• DAM Integration With Variable Data
  
• Who Does It - When, Where & Why?
  
• How Does DAM Pay Off? - Quantify & Substantiate Savings
  

REALITIES OF DIGITAL ASSET MANAGEMENT IMPLEMENTATION
Steve MacKenzie, President, CSS Group, Inc., San Antonio, Texas

• Objectives (Internal Resource, External Resource-Client Driven & Combination)
  
• Organize Your Work Space
  
• Security (Per Customer & Internal)
  
• Workflow
  
• Structure
  
• Documentation
  
• Quarterly Review, Analysis Of Implementation & Modify Structure/Workflow
  With Correct Documentation
  

5:30 p.m.

Reception

Tuesday, January 25, 2000
7:00 a.m.	Continental Breakfast
8:00 a.m.	Session 2

MAXIMIZING INVESTMENTS IN DIGITAL ASSET MANAGEMENT
Charles Lee, Product Marketing Manager, Artesia Technologies, Rockville, Maryland

• What Digital Asset Management Can Do For Your Organization (Tactical & Strategic)
• Maximize Internal Benefits First
  - Cost Savings
  - Benefits Of Enhanced Access To Digital Assets
  - Case Study: Jane's Information Group
  
• DAM As E-Commerce Infrastructure For Intellectual Property
  - Creating Media Assets To Be Syndicated Or Sold
  - Develop New Revenue Sources
  - Case Study: The Washington Post
  
• DAM As A CRM Enabler
  - Create Unique Brand Building Experiences
  - Digital Brand Managemnt
  - Case Study: General Motors
  

INTEGRATION OF TEXT, VIDEO, AUDIO AND IMAGES
Cameron Clarke, CEO/President, Visionary Information Systems Inc., Zephyr Cove, Nevada

• Pioneering Multimedia Information Management In Legal Industry
  
• Application To Multimedia Output For
  - Education
  - Government
  - Media
  - Archive Libraries
  - Other Industries & Applications
  
• Trends In Application Development
  

CAN PRINTERS UTILIZE DIGITAL ASSET MANAGEMENT TO MAKE A PROFIT?
Terry Frazier, Senior Consultant, CAP Ventures, Norwell, Massachusetts

• Do DAM Systems Provide Real Savings?
  
• Key Trends Driving Dam (Enterprise Interest & Print Provider Drivers)
  
• How Can Printers Offer DAM Services To Clients?
  - Popular Business Models
  - Review Of Case Studies
  - Target Markets
  - Sales/Marketing Strategies
  
• Study Of Profit Potential (Review Of Pricing Models From Case Studies)
  
• Implementation Requirements & Pitfalls
  - Barriers To Implementation
  - Key Customer Issues
  - Key Lessons Learned From Users
  
• Can Printers Overcome Obstacles To Making Profit With DAM?
  
• Conclusions
  

THE NEW ART OF DMP - DIGITAL MARKET PLANNING FOR SUCCESS
Michael Foster, Director, Product Management and Marketing,
Reed Technology and Information Systems Inc., Horsham, Pennsylvania

• Digital Asset Management Is An IT Issue, Or Is It?
  
• How Do You Define Your Markets In A Digital World?
  
• What Are The Implications Of Marketing Electronic, Multi Format Content?
  
• Avoiding Confusion
  
• Objectives To Plans: Serving Your Clients
  
• Internal Changes & Steps
  
• Vendor & Technology
  
• Plan To Selection: Ways To Ensure Success
  
• Putting It All Together: A Guideline For Defining, Planning & Implementing A
  Successful DMP Strategy
  

WHY DAM SYSTEMS ARE PRONE TO FAILURE! AND WHAT IT TAKES TO
MAKE IT A REAL SUCCESS
Barry Rickert, CatTrax, Inc., Atlanta, Georgia

• Why DAMs Fail
  - Beneficiaries Don't Pay The Policy Premiums
  - Transforming Workers Into Work Groups
  - Organizing A Disorganized Environment
  - Inherent Lack Of Control Over Client
  
• How They Will Succeed - Quick Change Period
  - Strong Management Support
  - Proper Planning
  - Understanding Of Leading Change (Reorganization)
  

12:00 Noon	Lunch
1:30 p.m.	Session 3

DOCUMENT MANAGEMENT AND LANGUAGE TRANSLATION
Dan Dube, President, Lighthouse Solutions, Londonderry, New Hampshire

• SGML Document Management Technology To Automate Language
  Translation & Delivery Of Information Products
  
• Streamlined Production Of Printed, CD, Internet, Intranet, Etc. Utilizing
  SGML, Translation Memory, Batch Composition & Automated Workflow
  
• Workflow Methodology
  
• Tweddle Litho Case Study
  - Supplying Ford Motor "Glove Box" Manuals For 40 Vehicle Lines In 30
  Languages In 60 Countries
  - Production Time Reduced From 6 Months To 2 Weeks
  - Increased Shared Data To 90 Percent
  
• Cummins Engine Case Study
  - Production Of 400 Page Localized Manuals (In 6 Languages) Reduced
  From 6-8 Months To 10 Weeks
  - Translation Costs Reduced 65-70 Percent
  

JUST IN TIME PRINTING: INTEGRAL ROLE OF DIGITAL ASSET MANAGEMENT
Marc Orchant, Vice President of Marketing, New Mexico Software, Albuquerque, New Mexico

• Variable Data Color Is A "Killer App" For Production Level Systems
  
• Variable Data Strategy Time Consuming & Demands Special Skill Sets
  
• Challenge For POD Systems
  - Deliver More Immediate Profitable Revenue
  - Add Value To Each Printed Page
  - Develop Digital Workflow Designed For Customer
  
• Just In Time Printing Based On All Digital Workflow
  
• Digital Asset Management Key To Success
  - Offers Real Time Document Revisions & Printing
  - Immediate Access To All Elements Of Publications/Output
  - Internet Options Add Interactive Approach
  
• Tangible Benefits Lead To Increased Business
  

DIGITAL WORKFLOW REQUIREMENTS AND OPTIONS FOR CTF/CTP
John Harrision, Business Line Manager-Output, Agfa Gevaert, Brussels, Belgium

• Where Does Asset Management Fit In CTF/CTP Production Workflow
  
• Changing Business Relationship Between Client & Service Provider/Printer
  (Who Is Responsible For What?)
  
• What Is A Digital Master
  
• File Formats
  - File Format Choices
  - Standard Formats, Standard Set Ups
  - Engine Interface Hardware & Data Format Standards
  
• Asset Management Vs. OPI Vs "Fat Files" (When & Where To Swap)
  
• Roll Of Networks, Internet & eTechnologies
  
• Repurposing Content In Production
  

PRACTICAL CONTENT SECURITY: THREATS, TARGETS AND SURPRISING SOLUTIONS
Itzhak Pomerantz, Chairman & CTO, Aliroo Ltd., Kefar-Sava, Israel

• "Protection" Calls For Identification Of Threat & A Protegee
  
• In Digital Content Security, The Major Threats Are
  - Snooping
  - Counterfeiting
  - Mishandling
  - Infringement Of Rights
  
• Definition Of The Digital Asset Content Security Matrix
  
• Common Features Required Of Practical Solutions
  
• How Above Defined Challenges Can Be Practically Solved
  

SUPPLIERS FORUM
5 Minute Presentations Related To Digital Asset Management And Digital
Workflow Product Or Service Introductions

5:30 p.m.

Reception

Wednesday, January 26, 2000
7:00 a.m.	Continental Breakfast
8:00 a.m.	Session 4: DIGITAL ASSET MANAGEMENT ON THE INTERNET

DIGITAL ASSET MANAGEMENT ON THE INTERNET: GETTING THE JOB
DONE WITHOUT A HITCH - THE ROAD TO SUCCESS
John Jebens, MasterMindTM Channel Manager, WAM!NET, Inc.,
Eagan, Minnesota

• Digital Assets Become Increasingly Important Commodities To Share &
  Protect
  
• Getting The Job Done Without Compromising Security & Ensuring
  Uninterrupted Workflow
  
• Digital Asset Management Will Play A Vital Role In All e-Business
  Transactions & Processes
  
• Strategic Thinking Coupled With Visionary Technological Measures &
  Investments Will Become An Imperative Core Competency For Corporations
  
• What Corporations Must Do To Keep Ahead Of The Curve
  
• The Implications Of Falling Behind
  

THE CHANGE FROM BITS TO ATOMS: CONTENT DELIVERY, EXCHANGE
& CONVERSION VIA THE INTERNET
Jim Jensen, President, CDXC, St. Paul, Minnesota

• Computer Bits Are Becoming Dominant Unit Of Human Interaction
  
• Digital Information As A Corporate Asset
  
• Promise Of Knowledge Management
  
• Major Problems Plaguing Today's Businesses
  - High Costs For Information Technology
  - Information Silos
  - Externalization
  - Creating Competitive Advantage
  - Locating Information
  
• How To Cope With Information Glut (Text, Images, Audio, Video, Etc.)
  
• Are You Ready To Deal With The Digital World?
  
• Will You Capture Your Share Of The Multi Billion Dollar Information Market
  That Will Increasingly Flow Across The Information Super Highway?
  

WHAT IS ePRODUCTION?
William Lavelle, Print Advocate, Impresse, Sunnyvale, California

• Internet Enterprise Digital Production (eProduction) Destined To Reinvent
  The Way Global 2000 Organizations Buy, Produce & Fulfill Printed
  Documents & Other Media
  
• Enables Commercial Printers/Manufacturers/Corporations To
  - Improve Customer Service
  - Reduce Operating Costs
  - Reduce Turnaround Times
  
• Streamlines Publishing By Unifying Business & Production Workflows Across
  Entire Print/Media Supply Chain
  
• Enables Efficient Manufacture & Fulfillment Of Books, Documentation,
  Manuals, CDs, DVDs, Etc. Using Both Internal & Commercial Production
  Facilities
  

THE FUTURE OF CONTENT DISTRIBUTION: DIGITAL COMMERCE
Peter Beverly, Managing Director, Magex, United Kingdom

• Internet Is Great Distribution Medium; But Threat To Integrity Of
  Intellectual Property Rights
  
• Digital Economy Has Been Hampered By Inability To Manage Copyright &
  Enable Payment
  
• How Can Content Providers Take Advantage Of Enticing Digital Revenue
  Streams Without Relinquishing Intellectual Property Rights?
  
• Technology Developments To Allow Content Providers To Set Usage &
  Pricing Criteria For Downloading
  
• Protect Digital Rights For Music Files, Multi Media Content, Cover Art, Lyrics,
  Copyrights, Etc.
  

12:00 Noon

Closing Luncheon & Adjournment

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