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Sugarloaf Mountain Hotel
Carrabassett Valley, Maine USA
George A. Gibson
Xerox Innovation Group
Information Management Institute, Inc.
Course Focus
Introduction
More and more one hears bad business news; markets plummeting, people losing their jobs, companies in trouble. Some companies we have known as icons have lost their luster; many have scaled back the resources they have devoted to new product development. Some have ceased to exist. History shows us however that these troubled economic times present a significant opportunity for innovation. The best companies today recognize that in crisis there is opportunity and are looking for those key investments which will ensure their prosperity. Those of us involved in the creation and maturation of new technologies have a distinct opportunity. We are in position to help identify those opportunities and investment options. But how will we identify the right ones. In general new product success rates are alarmingly low. At this critical time we need a framework that will give us an edge. That is the true core of this course.
Hotel Information
Location
Course Leader
Course Outline
2009 Summer Camp Brochure (pdf)
Completed Programs
IMI Home Page
The unique course, Managing Product Development for Value™ is an integrated system of lecture and case based teamwork that will help you learn how to choose a better mix of new product development projects to maximize their chance of success and to maximize their value. This course is designed primarily for research and product development professionals who are trying to increase the value that their firms derive from new product development efforts. You will learn an integrated approach to product development that focuses the entire process around three fundamental questions:
How will you identify and create customer value? How will you deliver that value to those customers? How will you extract some of that value for your firm? Case study and team based exercises address corporate new product development environments and entrepreneurial opportunities as well as process and product improvements.
The course develops your fundamental skills for the entire chain of steps required for successful innovation. This full process focus will improve your ability to identify new product or service opportunities that will have the largest payoffs for your organization.
Helping to make the lessons most relevant to the challenges you face day to day, the course integrates the lecture with a participative teamwork based on a new product development simulation centered on the new product development challenges faced by a fictitious company in our industry. This case based learning method deepens your understanding of the techniques by providing an opportunity to use the techniques right away. Consolidating your learning in this manner also improves your ability to quickly begin applying the lessons when you return to your organization.
Why This Course?
IMI is committed to helping people get the information they need to be successful at innovation in the digital imaging industry. Much of that required information centers around technology - BUT Technology Alone Is NOT Enough!The brilliant and innovative technology that seems to hold enormous potential often quickly disappears because one or more of the other steps in the commercialization process was executed poorly. Unfortunately, this statement has nearly become a cliché.
Of the roughly 10,000 new products that are likely to be introduced this year, a majority of them will not last a single year. If history is a guide, within 3 years approximately 80% will have failed. IMI has a long history of helping people get the technology right. Continuing our commitment to facilitate innovation, we are now offering a course that will teach you to apply a product development methodology to your technology in a way that maximizes your chances for commercial success.
David Packard famously observed, "Marketing is too important to be left to the marketing department." This is just the tip of the iceberg. In order to maximize your chances of success in innovation you need to be knowledgeable about all of the steps required to get from great idea to the profitable creation of customer value. Not that you should be your company's subject matter expert in all of the diverse disciplines that are required, but you must be a smart customer for those who own the other pieces of the innovation chain. You must know:
What Questions Need to be Answered? What Are The Primary Tools Used To Get Those Answers? What Are The Strengths & Weaknesses Of Those Tools? How Do You Sort Out Optional Paths? What Path Is Most Likely To Succeed? This unique Managing Product Development for ValueTM course will provide you the information you need to forge the link between success in technology and successful innovation.
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July 30-31, 2009 Sugarloaf Mountain Hotel Carrabassett Valley, Maine USA
MARKET PENETRATION: Learn to model the penetration of new products
GOING FORWARD: Learn methods of implementing plans for managing product development for maximum value
 Summer Camp 2009.pdf
COURSE LEADER
George A. Gibson, Program Manager, Novel Ink Jet Platforms, Xerox Innovation Group, Xerox Research Center, Webster, New York
HOTEL INFORMATION
Sugarloaf is a major eastern ski resort and summer recreational area located in Carrabassett Valley in the western mountains of the State of Maine. Celebrating over 50 years of operation, Sugarloaf offers a wide range of summer activities including golf, tennis, hiking, mountain biking, fly fishing, swimming, white water rafting, canoeing or just relaxing in a beautiful, natural environment. It is a great place to combine your learning experience at IMI's Digital Printing Summer Camp 2009 and a family vacation where you can experience the wonders of nature and healthy outdoor activities such as:
ABOUT THE SPONSOR Information Management Institute, Inc. provides conference programs in the worldwide computer printer industry. Founded in 1988, IMI offers the largest and most comprehensive conference and seminar program in the digital printing industry. Since 1990, IMI has sponsored over 300 digital printing industry programs. Each year over 2000 industry technical, marketing and management personnel from over 600 companies attend over 20 programs covering ink jet, thermal, laser, digital printing presses, textile printing, printing consumables and other digital printing technology and application topics.
All checks should be in U.S. dollars drawn on a U.S. bank and made payable to Information Management Institute, Inc. An invoice with bank transfer details for IMI's U.S. or European bank account will be provided upon request.
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